How Elon Musk and mc Group Made the World Governments Summit a Global Media Sensation

When Elon Musk took the stage in Dubai, his message was as bold as his choice of attire. Wearing a T-shirt emblazoned with “Tech Support,” the billionaire entrepreneur and advisor to U.S. President Donald Trump declared, “The U.S. government needs tech support.” His call for more efficient governance struck a chord, going viral within moments. But Musk wasn’t the only one shaping the narrative at the World Governments Summit 2025 (WGS).

mc Group transformed WGS 2025 into a global media success ensuring the discussions reached a worldwide audience. From February 11 to 13, Dubai thus became the epicenter of global dialogue, bringing together delegations from 140 governments, 30 heads of state, and over 6,000 participants, including top figures from technology, business, and politics. As a premier platform for governance and innovation, WGS tackled pressing global challenges—from economic resilience and digital transformation to the role of AI in governance and public-private collaboration. With over 200 sessions and 30 strategic reports, the summit laid the foundation for policies that will shape the next decade.

Through a meticulously executed PR campaign, mc Group secured international media coverage, facilitated top-tier journalist attendance, and provided comprehensive on-the-ground media support—including press release development, interview coordination, and video content production. Their expertise positioned the summit at the forefront of global headlines, amplifying its influence far beyond Dubai.

As the world navigates the challenges of digital transformation and global governance, mc Group’s precision media strategy ensured that WGS 2025 didn’t just happen—it made history.